This is one of my larger projects for the gym chain STC, where I created a new years
campaign that were displayed on public transport. This included trams in Gothenburg
and buses all around Sweden. The focus of this campaign is new beginnings, fresh starts
and new years resolutions. The tram advertisement, included eight posters in a row,
which came with a great opportunity of storytelling.
campaign that were displayed on public transport. This included trams in Gothenburg
and buses all around Sweden. The focus of this campaign is new beginnings, fresh starts
and new years resolutions. The tram advertisement, included eight posters in a row,
which came with a great opportunity of storytelling.
Translation:
"I want to run ____ times a week"
"I want to start the day with ____ minutes yoga"
"I want to do a hover for ____ seconds"
Reach your goals with us at STC.
Three examples of bus ads:
