Come backstage with the GANT x St. Vincent collab – a stagewear-inspired capsule evoking disco glamour,
vintage rock, and 1970s NYC. All with St Vincent’s wildly creative fashion sense infused into every piece.
vintage rock, and 1970s NYC. All with St Vincent’s wildly creative fashion sense infused into every piece.
"I'm thrilled to celebrate this 'Daddy's Home' era with the GANT capsule collection.
We interpreted the sleazy '70s spirit into incredibly well-made pieces that people can wear in all kinds of ways
– dressed up or casual, together or separate. For the daddy in all of us."
We interpreted the sleazy '70s spirit into incredibly well-made pieces that people can wear in all kinds of ways
– dressed up or casual, together or separate. For the daddy in all of us."
–St. Vincent
event at the standard, london
the project
the campaign imagery and video was produced in new york city by my team as well as external creatives.
as graphic designer on this project, my assignment was to give the content a graphic toolbox and omni-channel design direction for all markets.
for gant x st.vincent we did wild postings in london, paris and copenhagen. social assets for both paid and organic media. magazine ads.
we developed our first ever try-on snapchat filter and assets for the event in london, such as invites, menus and seeding cards.
the campaign imagery and video was produced in new york city by my team as well as external creatives.
as graphic designer on this project, my assignment was to give the content a graphic toolbox and omni-channel design direction for all markets.
for gant x st.vincent we did wild postings in london, paris and copenhagen. social assets for both paid and organic media. magazine ads.
we developed our first ever try-on snapchat filter and assets for the event in london, such as invites, menus and seeding cards.
